California Business News; Apple’s Rise to market Dominance
The California based firm Apple had an up and down, seesaw path until around 1998, when the iMac was unveiled. In it’s initial 5 months or so, it sold a staggering sum of 800,000 units, then returned to having a black bottom line for the first time in almost a whole decade.With 2001 came it’s Mac OS X operating system, the news of it’s opening of various key shops in the states on the east coast plus California, and, the most notable of these three acomplishments, it’s iPod digital audio player. What a home run that was for the California based tech. firm. All in all, some one hundred million or so units were moved in about 6 years or so, and combines with Apple’s iTunes online music download store, both the iPod line and iTunes music service are still, to this day, massive successes. Released also in 2001 was it’s titanium encased PowerBook, it’s polycarbonate-plastic based iBook, and the flat-panel iMac. The stage was set for the coming of the iPhone.
It was announced in 2005 that a major hardware change would take place. Apple would stop using IBM’s PowerPC processor, and begin to use Intel’s Core Duo processor. As an aside you can find more Tech related news at the California News website. Now back to the story at hand: In these past few years, the technology juggernaut has made such immensely successful products like the iPhone. In the 33 odd years since it’s conception, Apple has become a consumer electronics giant; it’s continued devotion to inovation and simplicity in design and use, along with it’s consumer friendly business model, has garnered a huge following. With a revenue of 32 billion last fiscal year, this company has been, and will continue to be, a big player.